Schweppes has signed up actor Lucien Laviscount – star of Coronation Street, Waterloo Road, Snatch, Katy Keene and Emily in Paris – as the new face of the brand.
Laviscount follows in the footsteps of John Cleese, Uma Thurman, Barry Humpries and, of course, William Franklyn, who voiced the “Schhh… You Know Who” ads for the British brand for nearly a decade.
Launched 1793, and offering mixers from flavoured tonics to lemonades, Schweppes is now partnering with Laviscount to bring “some modernity and attitude” to the brand.
Over two short films, the actor plays the ultimate host, bringing together an eclectic group of friends for intimate gatherings that unfold across the seasons.
The first episode sees Laviscount host a summer soiree with a playful twist. The short film encapsulates those feelings of endless summer days, that can apparently be enjoyed with one of a variety of Schweppes serves.
Right on brand, he said: “When I’m not filming, I’m all about getting together with friends and family for perfectly mixed drinks and good vibes. Schweppes has always been my go-to mixer for those long, sun-drenched days – that crisp fizz just adds a touch of elegance to any moment.
“I’ve been loving the new purple Tropical Soda – it tastes and looks amazing. It’s going to be the drink of the summer.”
Schweppes senior marketing manager Marina Nastyushenko added: “Lucien’s trademark charm and charisma really do make him our perfect partner. We’re proud to play an important role in so many people’s socialising moments; bringing people together over great tasting drinks is at the heart of what we do.
“Collaborating with Lucien is a natural fit as he shares our passion for connecting people, and he brings just the right amount of attitude – helping us to stay at the forefront of socialising for many years to come.”
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