Don’t believe the hype: CTV fails to attract new spend
Connected TV may have had marketers chomping at the bit, with data-driven targeting at its core, but it is simply…
advertising
Raheem Sterling co-founds content agency Playmaker
England and Chelsea footballer Raheem Sterling is joining forces with music video director Carly Cussen to launch creative production agency…
Revealed: Where it all went wrong at this year’s Cannes
Anyone still scratching their head as to where it all went tits-up at this summer’s Cannes Lions – creatively rather…
‘Ultimate adman’ Moray MacLennan to leave M&C
M&C Saatchi has been forced into a major changing of the guard, with chief executive Moray MacLennan – who has…
IPA: Agencies must grasp the in-housing nettle or die
Marketing and advertising agencies must get over themselves in thinking that in-housing is a threat and instead understand the shifts…
Money’s too tight to mention as Brits pause life events
UK consumers across all generations are being battered by the paralyzing impact of the cost of living crisis, with millions…
The Wonder Stuff: ‘Brands must bring joy to the world’
Brand owners are being urged to provide consumers with an escape route from misery by remaking the world through the…
NS&I banks on TMW Unlimited for integrated account
TMW Unlimited has scooped the National Savings & Investments (NS&I) integrated marketing account, following a competitive pitch against Government roster…
Major brands join trial of ITVX data-driven ad scheme
Some of the world’s biggest advertisers – including Unilever and PepsiCo – have signed up to trial ITV AdLabs’ new…
Back of the net: BBH lands Premier League business
The Premier League has appointed BBH London to handle its advertising and marketing account, with a brief to promote the…