Where will we be in 2023? The industry has its say…
With most marketing professionals returning to work from the Christmas break, many will be wondering what 2023 is likely to…
advertising
Study busts myth for need to keeping refreshing ads
Marketers might get sleepless nights over long-running ad campaigns, fearing that consumers will get bored of seeing the same execution,…
DunnHumby and Boots strike data deal for ITVX tool
ITV is joining forces with DunnHumby and Boots Media Group to launch a new targeting tool in time for the…
Most school-leavers do not have digital skills for work
The Government’s ambition for Britain to be a global tech superpower is under threat amid fresh evidence that young people…
Uber expands ad business and targets $1bn in revenue
Uber is planning a global expansion of its advertising division, led by former Amazon executive Mark Grether, as part of…
Bah humbug: Brands must act now or face frugal Xmas
Brands must adapt now or brace themselves for the most frugal Christmas in a generation, with only a quarter of…
Cadbury Fingers urges UK to ‘come together’ with BSL
Mondelez International brand Cadbury Fingers has joined forces with the National Deaf Children’s Society for a new campaign designed to…
Bellwether reaction: Can you afford not to advertise?
This week’s IPA Bellwether Report reveals worrying signs that the economic uncertainty is starting to hit marketing budgets, despite some…
Brave brands riding out storm with buoyant budgets
Total UK marketing spend appears to have ridden out the cost of living storm in Q2 at least, although the…
Cadbury unleashes major blitz for new mystery bars
Cadbury is aiming to create its own heatwave with the launch of a new nationwide campaign called ‘Cadbury Mystery Bars’…