Beavertown Brewery, the Heineken owned British craft brewery based in Tottenham, London, has appointed a new agency to overhaul its positioning and develop a new creative platform to shape the future of the brand.
The company, whose ales include Neck Oil, Cosmic Drop, Lazer Crush and Gamma Ray, has appointed London-based creative collective Defiant, which was founded in 2022.
The agency specialises in brand strategy, marketing strategy, design, creative, media, and management consulting; its clients include Bella Italia, Work Life and Fridge Raiders.
Defiant’s remit includes helping to bring greater cohesion across the Beavertown range of beers and in turn helping to raise awareness of the masterbrand.
Beavertown Brewery chief marketing officer Tom Rainsford said: “Defiant quickly understood the question that needed answering and worked with us to make something that has longevity and excites.
“Their creativity and strategic insight have been invaluable, and we’re excited to see how this new partnership will shape the future of Beavertown.”
Defiant founder Will Poskett added: “Beavertown has been on our bucket list of brands to work with for years. A brand brimming with fearlessness and creativity. And they are lovely people to work with. We can’t wait to show the world what we have been up to, later in the year.”
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