San Miguel encourages Brits to maintain ‘Holiday Mode’
San Miguel is aiming to get consumers to reconnect with the more carefree, adventurous version of themselves that often only…
alcohol
AG Barr appoints Impero for Funkin Cocktails overhaul
AG Barr-owned Funkin Cocktails has appointed independent agency Impero to work across its Funkin Cocktails RTDs and Funkin Pro Cocktails…
Tennent’s World Cup blitz declares it is ‘Time to Dream’
Tennent’s is tapping into World Cup fever with a new campaign starring Game of Thrones’ actor Rory McCann that marks…
Kopparberg shuns summer clichés for ‘Sunshine’ activity
Kopparberg is launching a perfectly-timed new campaign, ‘Bring Me Sunshine’, although it is avoiding the summer clichés of blue skies,…
Carlsberg picks agency for Uefa sponsorship campaigns
Carlsberg Group has handed global creative agency Fold7 the brief to spearhead the brand’s sponsorship deal with Uefa, which it…
Guinness highlights footie rituals for Foreign Extra Stout
Guinness is putting real football fans at the heart of a new campaign for Guinness Foreign Extra Stout, and deepen…
Booze giants ‘exaggerated threats to overturn ad ban’
The alcoholic drinks industry has been accused of making misleading claims and exaggerating the economic threats of further advertising restrictions,…
Zamora books into Motel for premium limoncello brand
Zamora Company, the family-owned Spanish drinks group that produces and distributes premium wines and spirits globally, has appointed a new…
BrewDog drops the XXXX but still stirs it up in new blitz
Craft brewer BrewDog is channelling to its reputation for controversy in a new tongue-in-cheek campaign designed to its promote its…
Heineken turns pubs into the office for after-work drinks
Heineken is aiming to bring the Eighties’ staple of working from the pub into the 21st century – with a…