Virtual Insanity returns as Jay Kay grabs Beefeater 0.0
Pernod Ricard is going back to the 1990s, partnering with Jamiroquai to recreate the Virtual Insanity video, revealing that, after…
alcohol
‘If Carlsberg Did…’ returns for major summer campaign
Carlsberg-Britvic is reprising its classic “If Carlsberg Did…” brand platform as it gears up for a major integrated summer marketing…
Jacob’s Creek basks in the sunshine for biggest UK blitz
Vinarchy, the global wine powerhouse formed in 2025 by merging Accolade Wines and Pernod Ricard’s international wine division, is launching…
San Miguel encourages Brits to maintain ‘Holiday Mode’
San Miguel is aiming to get consumers to reconnect with the more carefree, adventurous version of themselves that often only…
AG Barr appoints Impero for Funkin Cocktails overhaul
AG Barr-owned Funkin Cocktails has appointed independent agency Impero to work across its Funkin Cocktails RTDs and Funkin Pro Cocktails…
Tennent’s World Cup blitz declares it is ‘Time to Dream’
Tennent’s is tapping into World Cup fever with a new campaign starring Game of Thrones’ actor Rory McCann that marks…
Kopparberg shuns summer clichés for ‘Sunshine’ activity
Kopparberg is launching a perfectly-timed new campaign, ‘Bring Me Sunshine’, although it is avoiding the summer clichés of blue skies,…
Carlsberg picks agency for Uefa sponsorship campaigns
Carlsberg Group has handed global creative agency Fold7 the brief to spearhead the brand’s sponsorship deal with Uefa, which it…
Guinness highlights footie rituals for Foreign Extra Stout
Guinness is putting real football fans at the heart of a new campaign for Guinness Foreign Extra Stout, and deepen…
Booze giants ‘exaggerated threats to overturn ad ban’
The alcoholic drinks industry has been accused of making misleading claims and exaggerating the economic threats of further advertising restrictions,…