Pernod Ricard UK parachutes in marketing foursome
Pernod Ricard UK, the company behind brands including Chivas Regal, Jameson, Absolut, Lillet and Malibu, has drafted in four senior…
alcohol
Covid-19 nation: Brits go healthy but still love a drink
It seems that celebrities are not the only ones using lockdown to fight the flab, more of more consumers are…
Carlsberg UK unveils platform to support pubs and bars
Carlsberg UK has become the latest brewer to support pubs, bars and restaurants with a new digital platform designed to…
Bordeaux wine collective plots major marketing assault
The organisation that promotes Bordeaux wine in its domestic market and overseas is planning to ramp up its UK marketing…
Rogues jump on booze offers with personal data scam
Data thieves are targeting pub-starved Brits with a new rogue campaign which offers beer guzzlers the chance to get their…
Budweiser gift card scheme to rescue British boozers
Craft beer snobs may be crying into their hops and barley but it has taken an American beer brand to…
Walthamstow brewery cracks open new ‘Pub in a Box’
Those longing for a decent pint and some top tunes in the current pub and venue shutdown need look no…
Pernod Ricard hands French aperitif brand to McCann
Lillet, a premium French aperitif created in 1872 not to be confused with Lil-lets tampons, has appointed McCann London to…
Call to donate ‘Dry January’ savings to help homeless
The Spag Bol Project, the charity launched last month by Marketing Metrix founder and chief executive Bill Portlock with a…
BrewDog ordered to clean up its act after ‘motherfu’ ad
BrewDog has been forced to rip up a poster campaign for its alcohol-free beer Punk AF – which carried the…