April Fool’s prank pushes Bier Company into the slops
Online craft beer subscription service Bier Company’s April Fool’s prank has not only alienated hundreds of its customers, it has…
alcohol
Klopp ads shoot Erdinger beer to the top of the league
German beer brand Erdinger Weissbier has hailed its rapid rise to the number one imported wheat beer in the UK…
Ramsbury distillery rolls out ‘social tales’ with Tribal
UK craft gin and vodka distillery Ramsbury Single Estate Spirits is launching a new drive to beef up its brand…
Bier Company splattered over April Fool’s promotion
Bier Company, an online business which claims to stock the finest independent craft ales from across the UK, has suffered a…
Global craft community shows solidarity for Ukraine
Craft breweries, cider makers, wineries, and drinkers across Europe are coming together for a series of events throughout March, to…
Fresh call to ban booze ads over festive bombardment
MPs and health groups are stepping up their calls for even tougher restrictions on alcohol advertising, claiming the looming Christmas…
Glenfiddich develops ‘4D’ ad blitz to bring Stag to life
Single malt Scotch whisky brand Glenfiddich is aiming to stand out from the crowd – literally – with a new…
Majestic heads to Tunbridge Wells for Cheeky agency
Majestic Wine has shunned the bright lights of London to appoint its new creative agency, hiring Cheeky Communications, based in…
BrewDog issues ‘gold plated’ apology as ASA snarls
BrewDog has issued an uncharacteristic apology over the mistakes it made for the “solid gold” beer can promotion – in…
Under the influence? Booze giants vow to protect kids
The world’s biggest drinks brands have joined forces with leading agency groups in a global initiative for influencer marketing, designed…