Heineken scours globe for McLoughlins to run Irish pub
Global beer brand Heineken has launched a worldwide advertising campaign to help independent Irish pub owner Joseph ‘Josie’ McLoughlin find a…
alcohol
Heineken and Stonegate tackle loneliness down the pub
Heineken UK has joined forces with Slug & Lettuce owner Stonegate Group for a new campaign which finally aims to…
Carlsberg Group appoints global social media agency
Carlsberg Group, the company behind the eponymous lager brand as well as San Miguel, Kronenburg 1664, Holsten, Tuborg and Tetley’s,…
Heineken app helps fans ‘live the moment’ at concerts
Heineken is aiming to encourage music fans across the world to ditch their phones at live events by downloading a new…
‘Straight Outta Crumpton’ NWA pastiche avoids ASA rap
A TV ad for Aston Manor’s Crumpton Oaks Cider – which featured animated characters wearing urban-style clothing and rapping in…
Aspall eyes younger market with agency appointment
Molson Coors brand Aspall Cyder – which claims to be the number one super premium cider brand in the UK…
Students to splash £1bn on food and drink in 6 months
Food and drink brands could be in for a £1bn bonanza in the next six months, with Gen Z consumers…
Jack Daniel’s hires UK agency for digital marketing brief
Brown-Forman whiskey brand Jack Daniel’s is aiming to reinforce its appeal among a younger audience with the appointment of a…
Heineken offers free pints for Euro 2024 goal spillages
Heineken is targeting over-exuberant football fans by protecting them from unavoidable beer spillages during goal celebrations or close calls, with…
What a scorcher: Kopparberg kit aims to tackle sunburn
Swedish-owned cider brand Kopparberg has unveiled the next phase of its 2024 “Drink Responsibly This Summer” campaign with the launch…