Students to splash £1bn on food and drink in 6 months
Food and drink brands could be in for a £1bn bonanza in the next six months, with Gen Z consumers…
alcohol
Jack Daniel’s hires UK agency for digital marketing brief
Brown-Forman whiskey brand Jack Daniel’s is aiming to reinforce its appeal among a younger audience with the appointment of a…
Heineken offers free pints for Euro 2024 goal spillages
Heineken is targeting over-exuberant football fans by protecting them from unavoidable beer spillages during goal celebrations or close calls, with…
What a scorcher: Kopparberg kit aims to tackle sunburn
Swedish-owned cider brand Kopparberg has unveiled the next phase of its 2024 “Drink Responsibly This Summer” campaign with the launch…
Jamaican rum brand Wray & Nephew makes UK ad debut
Jamaican rum brand Wray & Nephew is launching its first ever UK-wide ad campaign as the Campari Group-owned business strives…
Brewers combine to toast LFC’s Klopp ‘The Normal One’
Jürgen Klopp’s last season as Liverpool FC manager might not have been his finest – the Carabo Cup and a…
Curiosity killed the cat but it made us, says Carlsberg
Carlsberg has kicked off a global brand campaign designed to champion the theory that all progress in the world starts…
Duvel drinkers drown their sorrows after hack attack
Belgium craft beer lovers are bracing themselves for a potential shortage of their favourite tipple after production at four breweries…
Pub giant launches data-driven digital loyalty platform
Stonegate Group, the UK’s largest pub company which owns Slug and Lettuce, Be At One, PopWorld, and Proper Pub, is…
Heineken adds fridge to PC to give gamers cold beer
Heineken is aiming to further tap into the gaming market with the launch of a limited edition custom-made PC integrated…