Corner ‘squeals with joy’ for Treasury Wine Estates win
Treasury Wine Estates has appointed The Corner London to run the global marketing and advertising account of its Squealing Pig…
alcohol
May the sauce be with you: Beer and crisps sales soar
UK consumers are increasingly shunning the “big night out” for the “big night in”, according to a new analysis which…
Heineken celebrates 150 years of cock-ups and gaffes
Heineken is marking its 150th anniversary with a global campaign designed to show how the brand does not care how…
Cornish Orchards presses home quality in TV ad debut
Asahi UK-owned premium cider brand Cornish Orchards is launching its first major advertising campaign with the key message being its…
Frosty Jack’s in ‘crack open the unexpected’ TV debut
Frosty Jack’s – the white cider of choice for those seeking strong alcohol at value – is launching its first ever TV…
Industry cheer as Scots axe plan to ban booze marketing
Scottish first minister Humza Yousaf has revealed that proposals to restrict alcohol marketing, which could have seen shops forced introduce…
BrewDog digs up Gold Can offer after £500,000 pay-off
BrewDog is resurrecting its disastrous Gold Can competition and is hoping it will be a case of “third time lucky”, following…
‘Get in to my pub!’: Heineken ads woo new UK landlords
Heineken UK is aiming to recruit a raft of new landlords to lease a pub from its Star Pubs &…
George the Bear drops lad culture in Hofmeister return
Beer brand Hofmeister is bringing back George the Bear – last seen in decidedly “lads, lads, lads” ads in the…
Beer industry strives to get more people to sup cask ale
The brewing industry is aiming to give cask ale a major makeover with a new marketing push designed to appeal…