Fresh call to ban booze ads over festive bombardment
MPs and health groups are stepping up their calls for even tougher restrictions on alcohol advertising, claiming the looming Christmas…
alcohol
Glenfiddich develops ‘4D’ ad blitz to bring Stag to life
Single malt Scotch whisky brand Glenfiddich is aiming to stand out from the crowd – literally – with a new…
Majestic heads to Tunbridge Wells for Cheeky agency
Majestic Wine has shunned the bright lights of London to appoint its new creative agency, hiring Cheeky Communications, based in…
BrewDog issues ‘gold plated’ apology as ASA snarls
BrewDog has issued an uncharacteristic apology over the mistakes it made for the “solid gold” beer can promotion – in…
Under the influence? Booze giants vow to protect kids
The world’s biggest drinks brands have joined forces with leading agency groups in a global initiative for influencer marketing, designed…
Allan ‘man of people’ Leighton to steady BrewDog ship
BrewDog, the company which prided itself on being rebellious until its reputation went down the sewer earlier this year, has…
Last orders: Call for curbs on £6bn alcohol marketing
The Government is being urged to include alcohol marketing in the new crackdown on advertising so-called junk food, on the…
Marketers warned of the dangers of turning to booze
It seems old habits die hard in the marketing industry after it has been revealed that those who work in…
Chastened BrewDog bows to ASA over fresh ad ban
BrewDog, the company which has gone from “the trouble starter, punkin’ instigator” to bully-boy employer, has also ditched the foul-mouthed…
Pernod Ricard UK brings back Banks to spearhead team
Pernod Ricard UK has turned to luxury goods and drinks marketing chief Leanne Banks – a former brand manager at…