Brits turn to booze and beauty to survive Lockdown 3.0
Brits have been stocking up on booze and make-up – but not necessarily at the same time – as January…
alcohol
Majestic uncorks first ads for 5 years with new agencies
Majestic Wine has launched its first major ad campaign for five years with newly appointed creative agency Red Brick Road…
BrewDog flayed yet again as green claim turns air blue
BrewDog is continuing to stick two fingers up to the ad watchdog – quite literally – after being forced to…
Publicis and Heineken open data-driven agency, Le Pub
Heineken is joining forces with Publicis Groupe to launch a new creative agency model, dubbed Le Pub, which will be…
Pernod Ricard UK parachutes in marketing foursome
Pernod Ricard UK, the company behind brands including Chivas Regal, Jameson, Absolut, Lillet and Malibu, has drafted in four senior…
Covid-19 nation: Brits go healthy but still love a drink
It seems that celebrities are not the only ones using lockdown to fight the flab, more of more consumers are…
Carlsberg UK unveils platform to support pubs and bars
Carlsberg UK has become the latest brewer to support pubs, bars and restaurants with a new digital platform designed to…
Bordeaux wine collective plots major marketing assault
The organisation that promotes Bordeaux wine in its domestic market and overseas is planning to ramp up its UK marketing…
Rogues jump on booze offers with personal data scam
Data thieves are targeting pub-starved Brits with a new rogue campaign which offers beer guzzlers the chance to get their…
Budweiser gift card scheme to rescue British boozers
Craft beer snobs may be crying into their hops and barley but it has taken an American beer brand to…