Heineken puts boozers on tap with ‘Pubscription’ plan
Heineken has partnered with Amazon to launch a new streaming-inspired platform which allows Brits to browse pubs by category, invite…
alcohol
New Greene King blitz pours forth on 227-year history
Greene King Brewery, which can trace its roots back to 1799 when 19-year-old Benjamin Greene set up shop in Bury…
Poretti urges Brits to ditch drudgery for a ‘crafty pint’
Italian beer brand Poretti is calling on UK consumers to break out of their daily grind and explore their creative…
Stanley Tucci ‘just too busy enjoying life’ for Moretti ad
Birra Moretti is launching the latest instalment of its Enjoy Life’s Simple Pleasures platform, which highlights its Italian heritage by…
Brown-Forman pours more brands into social shop TSA
Brown-Forman, the company behind Jack Daniel’s, has expanded its partnership with digital agency TSA by appointing it to lead the…
Greene King hires easyJet chief to drive tech overhaul
Greene King, one of the UK’s leading pub, restaurant and hotel operators, has appointed its first chief data and technology…
‘Saluti’: Havas adds Peroni global brief to Asahi order
Asahi Europe & International is aiming to boost worldwide sales of its Peroni Nastro Azzurro Italian lager with the appointment…
KFC jumps into bed with La Vieille Ferme for Coq au Vin
KFC is tying the knot with Rhône Valley wine brand La Vieille Ferme for a pop-up wine bar in Shoreditch…
Virtual Insanity returns as Jay Kay grabs Beefeater 0.0
Pernod Ricard is going back to the 1990s, partnering with Jamiroquai to recreate the Virtual Insanity video, revealing that, after…
‘If Carlsberg Did…’ returns for major summer campaign
Carlsberg-Britvic is reprising its classic “If Carlsberg Did…” brand platform as it gears up for a major integrated summer marketing…