Heineken puts boozers on tap with ‘Pubscription’ plan
Heineken has partnered with Amazon to launch a new streaming-inspired platform which allows Brits to browse pubs by category, invite…
Heineken
One for the road? Pubs and bars toast tourism boost
Europe’s pubs, bars, cafés and tavernas are having a huge influence on where tourists choose to go, the neighbourhoods they…
Heineken recruits new chief to build ‘digital backbone’
Heineken, the brewing giant which also owns Amstel, Birra Moretti, Desperados, Sol, Tiger, Foster’s and Strongbow cider, is aiming to…
Foster’s ad calls on all ‘t*ssers, b*llends and d**kheads
Heineken UK brand Foster’s is aiming to get under the skin of British men with a tongue in cheek campaign…
Heineken turns pubs into the office for after-work drinks
Heineken is aiming to bring the Eighties’ staple of working from the pub into the 21st century – with a…
Publicis opens LePub in the UK as expansion continues
Publicis Groupe has launched its LePub agency into the UK market, with founding clients Heineken and Tinder, just months after…
WPP scoops Heineken global customer marketing brief
Heineken has expanded its relationship with WPP by appointing the agency group to handle global commerce and shopper marketing activities…
Defiant collective scoops Beavertown brand overhaul
Beavertown Brewery, the Heineken owned British craft brewery based in Tottenham, London, has appointed a new agency to overhaul its positioning…
Heineken scours globe for McLoughlins to run Irish pub
Global beer brand Heineken has launched a worldwide advertising campaign to help independent Irish pub owner Joseph ‘Josie’ McLoughlin find a…
Heineken and Stonegate tackle loneliness down the pub
Heineken UK has joined forces with Slug & Lettuce owner Stonegate Group for a new campaign which finally aims to…