Lack of loyalty investment fuels mass discounting hell
Too many brands are still failing to implement personalised loyalty programmes when it comes to promotions, meaning they are stuck…
advertising
AA hails Cannes haul as Govt reveals creative strategy
The UK advertising industry might have had to wait for a late spurt of awards at Cannes Lions, but it…
Marketers warned AI can lead to the loss of brain power
Marketers could be storing up trouble for the future by jumping so readily on the AI bandwagon, amid new claims…
Talk to the hand: Brits dismiss rise of the chatbot army
Marketers have failed to heed the warnings about rushing to embrace AI chatbots, with nearly three-fifths of Brits saying they…
Asda lures back Blackhurst to role he left a decade ago
Asda has appointed Darren Blackhurst chief commercial officer for food, a decade after he first held the role, as the…
Can’t believe it! Adland clueless about reality of ageing
Advertising stereotypes are alive and kicking in the UK, with older people still being “bombarded” with campaigns for funeral services,…
Retailers urged to act as booze and shoes lead cutbacks
UK retailers need to draw up new marketing and promotional strategies to counter the continuing cost of living crisis, with…
Leeds Building Society hires Joint for creative brief
Leeds Building Society has appointed independent agency Joint as its lead creative partner, across both consumer and B2B markets, following…
Marketers jump on AI with gusto but keep a tight grip
As agency groups battle it out to prove they have the shiniest AI tools, it has been revealed that UK…
Print recovery continues as Covid is finally put to bed
Despite the ongoing rise of digital platforms, consumers are increasingly turning back to print media, particularly when it comes to…