Loveholidays, the UK-based online travel agent that offers flexible, package holidays allowing customers to build their own custom breaks, is aiming to fuel its growth both domestically and in Europe with the appointment of a new agency.
Independent shop Ark has scooped the brief following a competitive pitch handled by Ingenuity+.
Launched in the UK in 2012 by Alex Francis and Jonny Marsh, with a full release of its website in January 2013, the company emphasizes giving customers unlimited choices of hotels and flights to suit their budget and travel style.
It offers a “discovery search” feature that allows customers to find holidays based on their preferred attributes rather than requiring them to start with a specific destination or date.
The appointment reinforces the company’s commitment to brand building alongside its existing performance marketing strategy.
Ark will lead on creative strategy and campaign delivery, supporting Loveholidays aim to evolve its positioning as a challenger brand in the travel industry.
The agency will play a key role in growing awareness, trust and purchase intent on the back of significant growth post-pandemic and increased brand marketing investment.
Craft Media and Yonder Media have handled communications strategy and media planning and buying since November 2023. In 2024, The Liberty Guild handled the company’s first national brand advertising campaign.
Loveholidays brand director Jacqui Grimsey-Jones said: “We help millions of people to go on holidays they love every year, but we’ve been the industry’s best-kept secret. That’s about to change.
“Following this process, we’re pleased to have chosen Ark as our lead creative partner. They demonstrated exceptional strategic thinking, a clear understanding of our brand, creative ideas that were untraditional in their approach and great collaborative energy that stood out.”
Ark founder Mat Goff added: “Jacqui and the team have such a clear and ambitious vision of where Loveholidays is headed and the role for creativity in getting there. We are delighted to be partnering with them to help supercharge their growth in the UK and expansion across Europe.”
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