Ogilvy feasts on Valeo Foods brief for brand expansion
Valeo Foods UK, the Irish multinational behind Kettle Chips, Rowse Honey, Batchelors and Jacob’s, has appointed Ogilvy UK as its…
behavioural advertising
Unlimited’s behavioural lab drafts in another new doctor
Unlimited marketing agency group has created a new director role for its Human Understanding Lab, the division which was launched…
Consumers crave targeted ads but privacy’s still crucial
Marketers are facing yet another privacy versus targeting conundrum with a new study claiming that while consumers want contextually relevant…
New offensive opens in war to prove Google flouts GDPR
Google’s Authorised Buyers real-time bidding system, used by millions of websites to serve ads to users, deliberately leaks personal data…
ICO urged to act now on adtech or be seen as soft touch
The Information Commissioner’s Office has been warned by industry experts that it risks being seen as “all mouth, no trousers”…
ICO: online ad industry ‘leaving millions at risk of harm’
The online ad industry’s “immature” understanding of data protection is triggering the mass unlawful use of consumer data for real-time…
Germans unleash GDPR blitz on behavioural ad giants
Privacy campaigners are ratcheting up their war against online behavioural advertising platforms, which they claim are in breach of GDPR,…
Google Ad Exchange probe threatens online ad mayhem
The online ad industry is facing one of the biggest threats to its current business model after the Irish privacy…
Irish data regulator launches inquiry into adtech giant
The Irish Data Protection Commission has finally launched an investigation into US adtech giant Quantcast for potential breaches of GDPR…
Programmatic shrugs off GDPR as spend climbs again
Claims that programmatic advertising is in breach of GDPR have failed to halt the behavioural ad juggernaut, with the vast majority…