New Govt probe to scrutinise behavioural data market
A new investigation is being launched into how online advertisers are using behavioural data for micro-targeting, in a move which…
behavioural advertising
ICO taps up industry for probe into programmatic ads
The Information Commissioner’s Office is calling on the adtech industry to help it determine how best to police the programmatic…
IAB in dock over sector’s ‘systemic’ breaches of GDPR
The IAB has been dragged into the row over claims that the online ad industry is responsible for “systemic” breaches…
$273bn behavioural ad industry ‘is in breach of GDPR’
Behavioural advertising might be the mainstay of many brands’ marketing strategies – estimated to be worth $273bn this year –…
One Stop boosts data insight with behavioural software
Convenience store chain One Stop is further boosting its data strategy by implementing new behavioural software to drill down into…
‘Zombie cookies’ face clampdown
Brussels chiefs have launched an attack on so-called “zombie cookies”, calling on the advertising industry to stop supporting consumer tracking…
Google pre-empts behavioural laws
Google is pre-empting a clampdown on behavioural advertising by launching a browser extension for Google Chrome that enables users to…
Explorer to block behavioural ads
Brand-owners wanting to adopt behavioural advertising techniques are set to face new barriers after Microsoft revealed the next version of…
Call for ‘do no track’ Web button
Web users should be able to press a “do not track me” button on their browsers to block companies from…
EU blasts ‘deplorable’ behavioural ads
The European Parliament is to crack down on online behavioural advertising, demanding a raft of measures to combat what it…