Boots unveils first TV ad for Advantage Card loyalty club
Boots is launching its first ever TV campaign dedicated to its Advantage Card, with the twin aim of recruiting new…
Boots
Boots plots major recruitment blitz to boost loyalty club
Boots is set to unleash its biggest marketing campaign to date for the Advantage Card as part of a wider…
Boots signs ‘clean room’ data partnership with InfoSum
InfoSum, the data business which powers ITV’s addressable TV platform, Planet V, and has deals with Omnicom, Experian, REaD Group…
CIM opens global push to find ‘Marketer of the Future’
While agencies vie to attract school-leavers into entry-level jobs, the Chartered Institute of Marketing is aiming to woo more university…
Boots taps into Advantage Card for data-driven agency
Boots UK is aiming to take on the likes of Nectar 360 and even DunnHumby with the launch of a…
Boots unveils ads to make Brits ‘feel as good as new’
Boots UK is launching a major new marketing campaign to promote its new omnichannel customer experience and help the nation…
Markey exits TSB for Boots’ data-driven marketing blitz
TSB marketing chief Pete Markey has quit after three years with the bank to join Boots UK as CMO to spearhead…
Boots owner retains WPP for global data-driven brief
WPP global boss Mark Read can breathe a heavy sigh of relief after Walgreens Boots Alliance decided to retain his…
Boots owner reviews $585m data-driven marketing task
WPP is facing yet another test of its mettle after Walgreens Boots Alliance confirmed it is reviewing its global advertising…
Boots suspends Advantage Card payments over attack
Boots has taken the unprecedented step of suspending payments using Advantage Card loyalty points – both instore and online –…