Cruickshank takes IPA DM role
The IPA has confirmed the appointment of LIDA chief executive Mel Cruickshank as the new chairman of the Direct Marketing…
Boots
Superdrug plots loyalty launch
Superdrug is planning to step up its offensive against Boots with the launch of a loyalty scheme to rival the…
Amazon launch to challenge Boots
Amazon is bolstering its attack on the high street retail market by recruiting Homebase marketing director Ajay Kavan to head…
Email marketing ‘worth £336m’
The UK market for email marketing platforms and services is now worth £336m, according to a new report, which claims…