Superdrug plots loyalty launch

Superdrug is planning to step up its offensive against Boots with the launch of a loyalty scheme to rival the Advantage Card.
The company is reported to be in advanced stages of a search for a CRM agency to handle to scheme, which is scheduled to launch in May.
Launched 15 years ago, the Advantage card has more than 16 million members, although it is only relatively recently that the retailer has started mining the data in the way Tesco Clubcard has done since the outset.
Advantage Card is also known for having one of the most generous reward schemes. For every pound spent the cardholder receives four points. Each point is worth 1p so if you spend £20 you will earn 80 points which is worth 80p.
Dan Jarvis, Superdrug head of marketing, is quoted as saying: “We are looking for a fully integrated CRM agency that can design campaigns, work within our brand guidelines creatively, segment, execute and monitor, measure and report.
“This year it’s all about our customer – rewarding loyalty, offering the best everyday accessible beauty on the high street and online, and doing it in an unmistakably Superdrug style. We look forward to finding the right people to work with on this exciting project.”