Loyalty card shopping data joins battle against cancer
Tesco and Boots have signed up to a major Imperial College London study to investigate whether shopping behaviours shown in…
Boots
Lock quits V&A and returns to retail in top Boots role
Former John Lewis Partnership chief Charlotte Lock has quit her role as V&A director of audiences – which she only…
Boots urges Brits to visit its pharmacies rather than GP
Boots is jumping on the UK Government’s drive to get Brits to think of their pharmacist first when they have…
‘Exciting new chapter’ awaits as Markey departs Boots
Pete Markey, one of the most high profile marketers in the UK and arguably across Europe, has stepped down from…
Boots lifts retail media with LiveRamp and Criteo deal
Boots has signed up as the launch client for a new advertising platform being launched by data giant LiveRamp and…
ASA burns ‘flippant’ Boots TV ad for sun damage serum
Retail giant Boots has been cut down to size by the ad watchdog after a TV ad for its No7…
‘Industry champion’ Markey becomes ISBA president
Boots CMO Pete Markey, aurguably one of the best known marketing chiefs in the UK, if not Europe, has taken…
Boots turns to AI tool to tackle abandoned online shops
Boots is aiming to improve the performance of its online shopping platform by signing a deal with Ocula Technologies, which…
Brands wake up to power of retail data to boost insight
The rush to embrace retail data for marketing activities is likely to turn into a stampede, according to a new…
Channel 4 and Boots jump into bed for loyalty data deal
The broadcaster and retailer loyalty data love-in has taken a further twist with Channel 4 signing a new deal with…