Markey exits TSB for Boots’ data-driven marketing blitz
TSB marketing chief Pete Markey has quit after three years with the bank to join Boots UK as CMO to spearhead…
Boots
Boots owner retains WPP for global data-driven brief
WPP global boss Mark Read can breathe a heavy sigh of relief after Walgreens Boots Alliance decided to retain his…
Boots owner reviews $585m data-driven marketing task
WPP is facing yet another test of its mettle after Walgreens Boots Alliance confirmed it is reviewing its global advertising…
Boots suspends Advantage Card payments over attack
Boots has taken the unprecedented step of suspending payments using Advantage Card loyalty points – both instore and online –…
Boots cuts Advantage Card rewards for old and young
Boots is risking a customer backlash over plans to cut back the rewards on its Advantage Card loyalty scheme after…
Loyalty card fraud trial exposes ‘back door’ data theft
A major fraud perpetrated against two of the UK’s leading loyalty programmes – Tesco Clubcard and Boots Advantage Card –…
Boots Advantage Card loyalty makeover puts digital first
Boots Advantage Card, widely regarded as one of the most generous schemes on the market, is following in Tesco Clubcard…
New Virgin Holidays chief Kirby flags up loyalty drive
Virgin Holidays’ new marketing and customer experience director Amber Kirby has pledged to put customer loyalty and digital experience at…
Consumer trust on rise over retailers’ data governance
Fears that the retail sector could suffer under GDPR by struggling to win consumer trust when it comes to handling…
Lida on alert as Boots owner hands account to WPP
The bosses at Boots’ UK direct marketing agency Lida will be going into overdrive following news that its owner –…