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Cruickshank takes IPA DM role

The IPA has confirmed the appointment of LIDA chief executive Mel Cruickshank as the new chairman of the Direct Marketing…


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Superdrug plots loyalty launch

Superdrug is planning to step up its offensive against Boots with the launch of a loyalty scheme to rival the…


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Amazon launch to challenge Boots

Amazon is bolstering its attack on the high street retail market by recruiting Homebase marketing director Ajay Kavan to head…