Boots lifts retail media with LiveRamp and Criteo deal
Boots has signed up as the launch client for a new advertising platform being launched by data giant LiveRamp and…
Boots
ASA burns ‘flippant’ Boots TV ad for sun damage serum
Retail giant Boots has been cut down to size by the ad watchdog after a TV ad for its No7…
‘Industry champion’ Markey becomes ISBA president
Boots CMO Pete Markey, aurguably one of the best known marketing chiefs in the UK, if not Europe, has taken…
Boots turns to AI tool to tackle abandoned online shops
Boots is aiming to improve the performance of its online shopping platform by signing a deal with Ocula Technologies, which…
Brands wake up to power of retail data to boost insight
The rush to embrace retail data for marketing activities is likely to turn into a stampede, according to a new…
Channel 4 and Boots jump into bed for loyalty data deal
The broadcaster and retailer loyalty data love-in has taken a further twist with Channel 4 signing a new deal with…
Loyalty clubs see major boost from member-only offers
The launch of member-only offers is driving a huge take-up of loyalty programmes, with nearly two-thirds (64%) of shoppers admitting…
Boots shoppers see red over rush for new No7 range
Boots has paid the price for the successful launch of its new No7 Future Renew collection after being forced to introduce…
Major brands join trial of ITVX data-driven ad scheme
Some of the world’s biggest advertisers – including Unilever and PepsiCo – have signed up to trial ITV AdLabs’ new…
Boots bigs up Black Friday sales after record orders
Boots has hailed its Black Friday performance, insisting that its Boots.com website achieved record-breaking sales to date, with over three…