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Cruickshank takes IPA DM role

The IPA has confirmed the appointment of LIDA chief executive Mel Cruickshank as the new chairman of the Direct Marketing…


Superdrug plots loyalty launch

Superdrug is planning to step up its offensive against Boots with the launch of a loyalty scheme to rival the…

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Amazon launch to challenge Boots

Amazon is bolstering its attack on the high street retail market by recruiting Homebase marketing director Ajay Kavan to head…