Adspend to slow even if the UK secures Brexit deal
UK advertising spend is forecast to slow this year to 4.6%, with challenging times for direct mail and TV and…
Brexit
Industry calls for Brexit ‘Plan B’ as budget growth stalls
The marketing industry is calling on the Government to draw up a “Plan B” following Parliament’s rejection of the Brexit…
Industry fears mount over prospect of no-deal Brexit
The DMA has expressed its concerns over the Government’s decision to delay the Brexit deal vote in Parliament, insisting that…
Industry urged to back Brexit deal to secure data flows
Theresa May’s Brexit deal might be under fire from all sides but the UK’s tech and data industries are being…
DMA gives cautious backing to draft Brexit data deal
Government ministers might be resigning left, right and centre but the DM industry has given a cautious welcome Prime Minister…
DMA issues dire warning over post-Brexit data transfers
The DMA is ramping up the pressure on the Government to ensure the free flow of data between the EU…
Data analytics boom set to ease economic uncertainty
The uncertainty triggered by Brexit is set to be a major driver for the adoption of data analytics, with a…
Firms urged to set up their own EU data transfer deals
With just six months to go before Brexit comes into force, the Government is now advising firms to draw up…
Marketing bodies back Brexit plans but demand clarity
The marketing industry has backed the Government’s stance on data protection post-Brexit – included in long-awaited White Paper “masterplan” to…
Marketing industry bosses demand Brexit action plan
Marketing industry chiefs have thrown their weight behind a new campaign against the Government’s flagging Brexit negotiations by signing an…