‘We need to stop gazing at our navels and make waves’
Advertising effectiveness is being undermined by short-termism, narrow metrics and underinvestment, and the industry must “think big” again to unlock…
budgets
Budgets on life support as Trump gives firms the willies
Marketing budgets flatlined during Q4 as businesses exercised caution in the wake of ongoing economic uncertainty – especially over Donald…
Ad revenue to top $1.14trn as sector keeps on trucking
Global advertising revenue is continuing to defy the threats of US tarrifs, economic slowdown and the war in Ukraine, and…
Bellwether: A new era of AI-led, data-informed activity?
The latest Bellwether Report tells a familiar tale, only with a twist. While direct marketing budgets continued to be revised…
Fresh boost as firms shift budgets to targeted marketing
Direct marketing continued its impressive performance in Q3 2025, according to the latest IPA Bellwether Report, with brand owners increasingly…
Less is not more: Marketers ‘must go big or go home’
Marketers are risking a “death spiral” of smaller budgets, smaller campaigns and lower profits, with a new analysis revealing that…
Agencies firmly in the firing line as CMOs plot cutbacks
Advertising and marketing agencies are set to bare the brunt of a new round of client cutbacks, with CMOs planning…
Bullish marketers roll with punches despite NI blow
Government plans to get businesses to shoulder some of the cost of repairing “broken Britain” might have sparked a mass…
Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…
First-party data and AI ‘to drive industry for decades’
Marketers need to get in shape for the data-driven future of the advertising business, with first-party data, combined with new…