Bah humbug: Brands must act now or face frugal Xmas
Brands must adapt now or brace themselves for the most frugal Christmas in a generation, with only a quarter of…
Christmas
It’s Chriiiiiiiiiiiiiiiiistmas – let the festive shop begin
Noddy Holder’s famous festive howl might not have hit the airwaves yet but many Brits are already starting their Christmas…
Charities urged to take up bespoke virtual gift service
Charities are being targeted with the roll out of a bespoke virtual gifts platform, first used in Centrepoint’s Christmas campaign,…
Consumers beat retail to start festive shopping early
Retailers are often accused of pushing Christmas shopping ideas far too early but it seems this year Brits will be beating…
Secret Santa: Is it harmless fun or a stressful burden?
To most it is harmless fun and just an annual office tradition but many UK workers Secret Santa has turned…
Salvation Army promotes ‘hope’ in WPNC festive appeal
The Salvation Army has launched the charity’s annual Christmas Appeal on TV with a new strategy devised by agency WPNC…
Ocado shuns Xmas TV ad for personalised email activity
Ocado is turning to personalised email marketing rather than TV advertising in the run-up to the festive season by sending…
Spooner on… The Ghost of Christmas Overdone, 2021
Imagine my delight when I was invited by the jovial, debonair Lord McKelvey to ‘sit in the servants’ kitchen and…
Fresh call to ban booze ads over festive bombardment
MPs and health groups are stepping up their calls for even tougher restrictions on alcohol advertising, claiming the looming Christmas…
Beginning to look a lot like eXmas, everywhere you go…
As retailers put the finishing touches to their instore Black Friday deals, it has been revealed that almost two thirds…