Facebook proves Covid-proof as spend hits record levels
The early months of the Covid pandemic might have triggered a mass exodus from direct mail, TV, outdoor and even…
coronavirus
Covid demands stretch marketers ‘to breaking point’
As the UK commemorates the one-year anniversary of the first lockdown, it seems that marketers have been sharing the pain…
Govt outguns Unilever, P&G and Sky as adspend soars
The Covid pandemic might have struck the ad industry like a thunderbolt but it saw the Government becoming the biggest…
Covid makes creatives wake up to joys of freelancing
Freelance life may be precarious but it is now more prominent than ever for the creative industry, with the Covid…
Adland’s pale, male and stale brigade survive Covid cuts
The Covid-19 pandemic’s devastating effect on the UK agency market has been laid bare in the 2020 IPA Agency Census,…
OU students the stars of Stories of Ambition campaign
The Open University is bigging up its flexible, high-quality, distance learning credentials with a new marketing strategy showcasing the real…
SAS vows to train 10,000 out of work Brits in data skills
Global analytics giant SAS is aiming to do its bit to tackle the data skills shortage as well as aid…
Over 55 ‘Zenners’ are driving the home shopping boom
It seems the rise of ecommerce is not being driven by Millennials or even Generation Zers but by the over…
Marketers urged to wake up to new post-Covid ‘tribes’
Post-pandemic Britain will see the country split into new tribes along complex psychological lines, with major long-term impacts on their…
Junior data roles paying more than doctors and dentists
Data professionals are in such high demand that even trainee data science roles are now commanding salaries which exceed the…