Why aren’t you using Covid data to improve marketing?
In the past few months, we have probably all become quite a bit better acquainted with data. To some extent,…
coronavirus
Data advice for pubs has ‘more holes than Swiss cheese’
The Information Commissioner’s Office has finally published its guidance on how pubs and restaurants should handle customers’ personal data just…
DMA rounds up industry gurus: Your country needs you
The DMA is calling on member organisations and individuals to sign up to the Recovery Advice for Business scheme, which…
Rogues hang up as nuisance calls plummet in lockdown
Covid-19 might be wreaking havoc with all areas of business but it seems to have also put the wind up marketing rogues, with…
Royal Mail under fire as direct mail volumes slump 63%
Royal Mail’s efforts to promote direct mail during the Covid-19 lockdown have been branded “too little, too late” with the…
Most Brits fear advertisers will get track and trace data
Fears that the UK’s Covid-19 track and trace programme could have a detrimental affect on the data-driven marketing industry appear…
UK firms feel squeeze as £133bn in invoices still unpaid
The full horror of the Covid-19 pandemic for UK businesses has been exposed amid claims that firms are owed a…
Get ’em in: ‘Ads will be vital’ as lockdown is relaxed
The advertising and marketing industry has welcomed the Government announcement on the further easing of lockdown, insisting the “strategic, creative,…
Back to basics: Clients offered help with ‘new normal’
As marketers attempt to adjust to the post-lockdown world, brand owners are being offered fresh insights on emerging customer behaviour…
Experian offers Covid tool to help public sector response
Experian is joining the fight against Covid-19 with a new dashboard, designed to assist public organisations in plannng their response…