Axeman cometh: Guitar sales hit high note in lockdown
Further proof that the coronavirus pandemic has turned Britain into a nation of musos has been revealed by the UK’s…
coronavirus
DMA recoils at plan to hand out Covid data to councils
The marketing industry has balked at Government plans to give local authorities increased access to public data, urging ministers to…
Go Inspire unveils face mask mailshot plan for retailers
The Go Inspire Group, the Leicester-based marketing services specialist, has come up with a novel approach for retail clients to…
Joint venture offers brands ‘local at scale’ marketing
Brands aiming to tap into consumers’ new love of shopping local have been given a boost with the launch of…
Royal Mail fined for missed targets but ducks Covid slap
Royal Mail has been delivered a further blow to its finances after being whacked with a £1.5m for failing to…
Data professionals confident of avoiding Covid jobs cull
As the UK braces itself for a Covid-19 job cuts bloodbath, professionals working in the data industry have revealed they…
Six lessons for marketers targeting the class of 2020
Imagine, for a moment, you’re not you. Imagine a world where 9/11 is a historical event that happened before you…
Fears rise over backlash from ‘track and trace’ fiasco
Marketing businesses are growing increasingly critical of the Government’s handling of the coronavirus pandemic, amid heightened concerns that its botched…
Macmillan revamps fundraiser as AMV activity breaks
Macmillan Cancer Support is overhauled its major fundraising programme for the World’s Biggest Coffee Morning by allowing hosts to hold…
Over half of brands have increased spend since outbreak
Covid-19 may have knocked many companies’ marketing plans for six but more than half (52%) have actually increased their spend…