Daily Mail beefs up its data, just don’t tell editorial
Direct marketing industry nemesis Mail Newspapers is ramping up its quest to gather more customer data – as well as…
Daily Mail
Daily Mail hires Jobsworth chief to run data strategy
Ian Thomas, the man who ran one of the direct marketing industry’s leading recruitment consultancies for nearly 14 years, has…
Junk deluge irks Daily Mail – again
Royal Mail is reportedly planning a fivefold increase in revenue from unaddressed direct mail, according to Middle England’s bible, the…
Middletons: Press ‘mass hypocrisy’
British press giants – including the Daily Mail, the Telegraph and the Times – have been accused of mass hypocrisy…