SMS: Who dares wins but get it wrong and it’s curtains
Brands are treading a fine line with their SMS marketing – including those who use WhatsApp – with well executed…
data privacy
CDP take-up soars but so does consumer data deletion
Customer data platforms have now become a cornerstone of the marketing tech stack, empowering brands to activate real-time customer data…
Meta GDPR consent fine €4bn short, says Max Schrems
Privacy campaigner Max Schrems has blasted the Irish data regulator’s recent €390m (£346m) GDPR fine against Meta – for using…
Meta the villain again as consent for ads is ruled illegal
Meta has been hit with its fifth – and potentially most damaging – GDPR ruling, which will force the company…
Amazon takes on InfoSum with ‘clean room’ data plan
Amazon Web Services has overhauled its advertising services and launched a new “clean room” solution designed to allow different companies…
Track and trace: Brits uneasy at online retail snooping
UK retailers – especially those operating in the fashion sector – are risking the wrath of their customers by seemingly…
Cookie concerns outweighed by mishmash of data laws
The demise of third-party cookies might be vexing the minds of marketers worldwide – despite Google’s assertion that they will…
Brands in dock as war on deceptive cookies escalates
The UK Government might be planning to relax the rules on online cookies but privacy champion Max Schrems is in…
ICO regulatory masterplan barely raises an eyebrow
The data regulator’s much-hyped three-year plan – ICO25 – appears to have fallen victim to the summer holiday season or…
ICO vows to get tough on predatory calls and FoI mess
The Information Commissioner’s Office has published a new three-year plan, pledging to prioritise action in the first 12 months on…