InfoSum signs deal with Google for advertising boost
InfoSum, the business which virtually invented “clean room” data collaboration and works with ITV, Omnicom, Boots, Experian, and Kantar, has…
data privacy
Ex-Wunderman exec becomes AMV BBDO head of data
AMV BBDO has appointed its first head of data, responsible for growing and evolving the agency’s offering and widening its…
Samsung signs InfoSum deal for addressable TV boost
Samsung Ads, the electronic giant’s advertising ecosystem which spans hundreds of millions of smart devices across TV, mobile, desktop, and…
Agencies in firing line as CMOs put data privacy first
Data privacy issues are putting marketing chiefs on a collision course with their agencies, with nearly a third of CMOs…
SMS: Who dares wins but get it wrong and it’s curtains
Brands are treading a fine line with their SMS marketing – including those who use WhatsApp – with well executed…
CDP take-up soars but so does consumer data deletion
Customer data platforms have now become a cornerstone of the marketing tech stack, empowering brands to activate real-time customer data…
Meta GDPR consent fine €4bn short, says Max Schrems
Privacy campaigner Max Schrems has blasted the Irish data regulator’s recent €390m (£346m) GDPR fine against Meta – for using…
Meta the villain again as consent for ads is ruled illegal
Meta has been hit with its fifth – and potentially most damaging – GDPR ruling, which will force the company…
Amazon takes on InfoSum with ‘clean room’ data plan
Amazon Web Services has overhauled its advertising services and launched a new “clean room” solution designed to allow different companies…
Track and trace: Brits uneasy at online retail snooping
UK retailers – especially those operating in the fashion sector – are risking the wrath of their customers by seemingly…