Personalising all touchpoints ‘can boost ROI to 400:1’
Further evidence that Gartner was barking up the wrong tree when it predicted personalisation would be dead by 2024 comes…
data science
Data science is thriving – do we know what’s going on?
It’s difficult to overstate the impact data science has made on marketing over the past few years. A variety of…
Deliveroo speeds up payments for cash-strapped outlets
Deliveroo is giving the restaurant and take-away sector a much-needed shot in the arm following Government Covid-19 mandate to shut…
Google gets green light for $2.6bn Looker acquisition
The UK Competition & Markets Authority has kicked into touch concerns over Google’s stranglehold on the big data analytics market…
2020 and beyond: Let tech work to free up creativity
With the new decade well and truly underway, this landmark is the perfect time to think what the next few…
Retailers axe data analytics for mass discounting blitz
The retail sector might be ploughing hundreds of millions of pounds into data-driven marketing and analytics in an effort to…
Personalisation set for the scrapheap, Gartner predicts
Personalised marketing is set to go the way of the Sony Betamax, the 8-track and the Dodo within five years,…
Skills crisis: ‘No better time to be a woman in data’
The proportion of women holding jobs in data science may be at its lowest level in two decades, but females…
Marketing Metrix expands as DVLA renews contract
Data science consultancy Marketing Metrix has expanded to the Middle East by opening an office in Doha, Qatar, which will…
Jaywing roles under threat in agency structural review
Jaywing is launching a major review of its business structure which could lead to a number of jobs being cut,…