Isn’t it time to make precision marketing great again?
The term precision marketing has become something of a catch-all. It’s been dragged through the mud, misused and misunderstood so…
data science
Remainers turn to data science for tactical votes push
The Remainers have turned the tables on Cambridge Analytica – the organisation which it is claimed used data analytics to…
Scots urged to tackle ethics in drive for data supremacy
The Scottish government, businesses, and academia must start to ask the difficult questions – such as how to use data to create…
Pee makes his mark as M&S hunts head of data science
Marks & Spencer has kick-started a search for a head of data science as chief digital and data officer Jeremy…
Outra recruits Holt to head up business development
Data science consultancy Outra is continuing to bolster its senior team with the appointment of a new business development director…
Jaywing promotes Kelly to head up data science team
Jaywing has promoted Dr Catherine Kelly to spearhead its 70-strong data science team as marketing practice director. Dr Kelly, who…
Young creatives urged to take up coding for future roles
Long gone are the days when creatives could turn up for work armed with just a set of Magic Markers…
Outra strengthens senior team with triple appointment
Outra has boosted its team with the recruitment of three senior data scientists as a result of increased business from…
Starcount hires OMD chief to head up commercial team
Data science consultancy Starcount has recruited former OMD UK managing partner Joanna Wardle as its first chief commercial officer. Reporting…
Artefact recruits OMD chief as UK managing director
French-owned data-driven marketing group Artefact – which launched in the UK in October – has appointed OMD managing partner Sarah…