Spotify ad launch eclipsed by fresh GDPR investigation
Spotify’s first big advertising launch of the year – which has seen the streaming giant expand its ad targeting from…
GDPR
Spanish footie giant cries foul over snooping data fine
La Liga, the organisation which governs the top football teams in Spain, including Barcelona, Real Madrid and Athletico Madrid, is…
DVLA faces GDPR probe over ‘astonishing’ data sharing
The DVLA is facing an investigation into whether its data sharing practices are in breach of GDPR following reports the…
EU digital adspend soars but GDPR threat looms large
Digital advertising may still have a job to do to prove its effectiveness – and its compliance with GDPR –…
Germans unleash GDPR blitz on behavioural ad giants
Privacy campaigners are ratcheting up their war against online behavioural advertising platforms, which they claim are in breach of GDPR,…
There she blows: GroupM axes direct mail forecasts
Anyone looking to the GroupM “This Year, Next Year” media spend forecasts for clues as to whether the direct mail…
Business chiefs want to keep schtum over data leaks
Brand owners might talk a good game when it comes to data governance but behind closed doors they are much…
Ee ba gum, Northerners make most GDPR data requests
Companies bracing themselves for the next wave of data requests under GDPR have been alerted to the emergence of a…
GDPR fuels rise in online ad impressions and cuts costs
It seems that GDPR has not only pushed data firmly onto the boardroom agenda, it has also triggered a rise…
Direct mail revival ‘already under way’ – industry chiefs
Direct marketing industry chiefs have pooh-poohed predictions that direct mail volumes will continue to dive for the next 12 months…