Consumers find direct mail more relevant since GDPR
Predictions that the direct mail market would benefit from GDPR have yet to come to fruition but consumers at least…
Predictions that the direct mail market would benefit from GDPR have yet to come to fruition but consumers at least…
Facebook might have escaped the Cambridge Analytica scandal with its profits – if not its reputation – intact but for…
You visit a newspaper website. A window pops-up. You agree to share your data with every adtech partner present on…
Companies could be forced to publish an annual data transparency statement detailing the behavioural data they are purchasing from third…
Marketers are ditching the Triazolam and no longer having sleepless nights over the impact of GDPR, if the latest research…
The Information Commissioner’s Office is calling on the adtech industry to help it determine how best to police the programmatic…
Facebook’s 15th birthday celebrations have been somewhat marred by confirmation that the company is the subject of seven separate data…
Despite the hysteria and confusion, I am pleased to say that the threatened “GDPR data apocalypse” has not materialised and,…
The IAB has been dragged into the row over claims that the online ad industry is responsible for “systemic” breaches…
Two-fifths of consumers (41%) say they are more comfortable and confident that brands are handling their data correctly thanks to…