Spooner on… who wins when GenAI takes on Spooner?
“Spooner! You worthless slubberdegudgeon!” I hear the words but whence do they emanate? “Spoooner! You pretentious popinjay! I need another column…
Jonathan Spooner
Spooner on…a love letter to the humble direct mailshot
This week’s St Valentine’s Day was, alas, another day that, as ever, cruelly and truthfully reinforced my endless solitude. Eheu!…
Spooner on…C’mon pop pickers, it’s the Xmas countdown
A silence as deep as the Mariana Trench has fallen over the lofty, snow-capped towers, battlements, crenelations and machicolations of…
Spooner on… the real reason us oldsters don’t like ads
Having already written fifty (50!) columns for Lord McKelvey’s prestigious and monumental organ, Decision Marketing, the premier source of news…
Spooner on… are we to blame for the climate crisis?
Pocketa-queep! Pocketa-queep! Pocketa-queep! Pocketa-queep! (Sound effects with thanks and respect to the immortal James Thurber.) What on Earth can this…
Spooner on…should copywriters worry about ChatGPT?
The wind screeches along glamorous, crack-dealer haunted, downtown Blank Street BN1, stirring the skittering skeins of tangled paper and plastic,…
Spooner on… It’s bleak enough and now it’s Christmas
Life is cruel, relentless and bitter. Despite our many privileges, we suffer according to our stations. I am cold. Lord…
Spooner on…IMHO does WFH really scupper creativity?
AN APOLOGY: My last column, number 46, Spooner on…creatives at risk of burnout, my arse!, was generally well-received, garnering dozens…
Spooner on…creatives at risk of burn-out, my arse!
“Wake-up call as burnt-out creatives threaten exodus” trumpets the headline to an illuminating, recent article in Decision Marketing – the…
Spooner on…how brands can survive cost of living crisis
Secure as he is, luxuriating in his Western fastnesses among the water meads and vineyards and lily-ponds, sheltered by the…