Spooner on…is copywriting dead or just out of fashion?
My tiny, rented hovel in the filthy heart of Brighton is on a street that can only be, at best,…
Jonathan Spooner
Spooner on: The opportunity for direct mail in lockdown
Hello fellow prisoners! How are we all getting along? Gone quite mad yet? Lord McKelvey, of course, has the run…
Spooner on: It’s the end of the world as we know it
“But what does it mean, the plague? It’s life, that’s all” – Albert Camus, The Plague. So, the omni-benevolent, balti-fed,…
Spooner on: The biggest Xmas TV ad review of the year
It is that time of year again. A heavy, all but palpable, sense of doom hangs over the neatly appointed…
Spooner on…how to attract young talent to the industry
Polymath, world-renowned chicken-breeder, lacrosse-captain, Gaelic-dancer, Lord McKelvey is many things, but one thing he is not is patient: “Spooner, you…
Spooner on…the harrowing demise of direct marketing
“Bangtails! BANGTAILS! The Johnson Box! THE JOHNSON BOX!!! Self-mailers! Call-to-action! CTA! CTA! Coupon! Coupon! Coupon! It’s the ******* cash-register! Make…
Spooner on…how to bring back trust in advertising
“Hither cur!” The familiar words bring me instantly to heel, quivering with anticipation, at the side of Lord Charlie McKelvey,…
Spooner on…what’s in store for us in the year ahead?
Scurvy. That’s what 2019 probably has in store for us. SCURVY. Given that most of the UK’s fresh fruit and…
Spooner on…this year’s Klorinated Kristmas Krackers
Ah! Xmas! The filthy, numbed, cracked and swollen fingers from harvesting hundreds of thousands of sprouts in the frosty fields…
Spooner on…so farewell then Tod Norman, one of a kind
“Change has never in history happened as fast as it is happening today; and it will never happen this slowly…