Spooner on…are you with St Augustine or with Satan?
I had set out to write an intelligent column about the difference between writing copy and writing content, but now…
Jonathan Spooner
Spooner on…the unimportance of being earnest at Xmas
Brighton, North Laine three in the morning. Discarded Chai Oat Latte cups and rejected Expressive Dance Studio flyers skitter along…
Spooner on… who wins when GenAI takes on Spooner?
“Spooner! You worthless slubberdegudgeon!” I hear the words but whence do they emanate? “Spoooner! You pretentious popinjay! I need another column…
Spooner on…a love letter to the humble direct mailshot
This week’s St Valentine’s Day was, alas, another day that, as ever, cruelly and truthfully reinforced my endless solitude. Eheu!…
Spooner on…C’mon pop pickers, it’s the Xmas countdown
A silence as deep as the Mariana Trench has fallen over the lofty, snow-capped towers, battlements, crenelations and machicolations of…
Spooner on… the real reason us oldsters don’t like ads
Having already written fifty (50!) columns for Lord McKelvey’s prestigious and monumental organ, Decision Marketing, the premier source of news…
Spooner on… are we to blame for the climate crisis?
Pocketa-queep! Pocketa-queep! Pocketa-queep! Pocketa-queep! (Sound effects with thanks and respect to the immortal James Thurber.) What on Earth can this…
Spooner on…should copywriters worry about ChatGPT?
The wind screeches along glamorous, crack-dealer haunted, downtown Blank Street BN1, stirring the skittering skeins of tangled paper and plastic,…
Spooner on… It’s bleak enough and now it’s Christmas
Life is cruel, relentless and bitter. Despite our many privileges, we suffer according to our stations. I am cold. Lord…
Spooner on…IMHO does WFH really scupper creativity?
AN APOLOGY: My last column, number 46, Spooner on…creatives at risk of burnout, my arse!, was generally well-received, garnering dozens…