Spooner on…Covid Christmas is turning us all Crackers
Waitrose & John Lewis & Partners, Adam & Eve/DDB I have a lot of sympathy for Waitrose and John Lewis…
Jonathan Spooner
Spooner on…why it’s good to talk during troubled times
Well, well, well. As I write this, my 39th column for Lord McKelvey’s proud and prestigious organ, we find that…
Spooner on…is copywriting dead or just out of fashion?
My tiny, rented hovel in the filthy heart of Brighton is on a street that can only be, at best,…
Spooner on: The opportunity for direct mail in lockdown
Hello fellow prisoners! How are we all getting along? Gone quite mad yet? Lord McKelvey, of course, has the run…
Spooner on: It’s the end of the world as we know it
“But what does it mean, the plague? It’s life, that’s all” – Albert Camus, The Plague. So, the omni-benevolent, balti-fed,…
Spooner on: The biggest Xmas TV ad review of the year
It is that time of year again. A heavy, all but palpable, sense of doom hangs over the neatly appointed…
Spooner on…how to attract young talent to the industry
Polymath, world-renowned chicken-breeder, lacrosse-captain, Gaelic-dancer, Lord McKelvey is many things, but one thing he is not is patient: “Spooner, you…
Spooner on…the harrowing demise of direct marketing
“Bangtails! BANGTAILS! The Johnson Box! THE JOHNSON BOX!!! Self-mailers! Call-to-action! CTA! CTA! Coupon! Coupon! Coupon! It’s the ******* cash-register! Make…
Spooner on…how to bring back trust in advertising
“Hither cur!” The familiar words bring me instantly to heel, quivering with anticipation, at the side of Lord Charlie McKelvey,…
Spooner on…what’s in store for us in the year ahead?
Scurvy. That’s what 2019 probably has in store for us. SCURVY. Given that most of the UK’s fresh fruit and…