Spooner on… the real reason us oldsters don’t like ads
Having already written fifty (50!) columns for Lord McKelvey’s prestigious and monumental organ, Decision Marketing, the premier source of news…
Jonathan Spooner
Spooner on… are we to blame for the climate crisis?
Pocketa-queep! Pocketa-queep! Pocketa-queep! Pocketa-queep! (Sound effects with thanks and respect to the immortal James Thurber.) What on Earth can this…
Spooner on…should copywriters worry about ChatGPT?
The wind screeches along glamorous, crack-dealer haunted, downtown Blank Street BN1, stirring the skittering skeins of tangled paper and plastic,…
Spooner on… It’s bleak enough and now it’s Christmas
Life is cruel, relentless and bitter. Despite our many privileges, we suffer according to our stations. I am cold. Lord…
Spooner on…IMHO does WFH really scupper creativity?
AN APOLOGY: My last column, number 46, Spooner on…creatives at risk of burnout, my arse!, was generally well-received, garnering dozens…
Spooner on…creatives at risk of burn-out, my arse!
“Wake-up call as burnt-out creatives threaten exodus” trumpets the headline to an illuminating, recent article in Decision Marketing – the…
Spooner on…how brands can survive cost of living crisis
Secure as he is, luxuriating in his Western fastnesses among the water meads and vineyards and lily-ponds, sheltered by the…
Spooner on… where on Earth will the Metaverse go?
No time today for the now-traditional introductory remarks about the miseries of my life in servitude to that charismatic brute,…
Spooner on… The Ghost of Christmas Overdone, 2021
Imagine my delight when I was invited by the jovial, debonair Lord McKelvey to ‘sit in the servants’ kitchen and…
Spooner on… The importance of good manners for all
A terrible scrabbling and clattering woke me at first light this morning. Throwing back the ragged, moth- and rat-eaten curtains…