Oreo Creme Egg Cookie channels the spoilt nepo-baby
Mondelēz International is launching a major push behind its new limited-edition Oreo Creme Egg Cookie, hailing the brand as the…
Mondelez
Cadbury turns up the volume for ‘All Heroes, No Zeros’
Cadbury is tapping into cultural “icons” from Queen to Santa’s reindeers and Robin Hood to Arsenal Women Football Club in…
Maynards Bassetts squeezes out new Set the Juice Loose
Maynards Bassetts, the Mondelez-owned company behind classic confectionary brands Wine Gums, Jelly Babies and Liquorice Allsorts is launching a new…
Cadbury taps up football stars for ‘Winning Pass’ activity
Mondelēz brand Cadbury is launching a multichannel campaign starring some of the biggest names in football, as part of its…
Cadbury’s unwraps ‘Memory’ ad with dementia twist
Cadbury is tapping into its partnership with Alzheimer’s Research UK for the latest instalment of the Dairy Milk “There’s a…
Cadbury uses GenAI to place customers in classic ads
Cadbury has launched a new GenAI-powered tool named “My Cadbury Era” which places users in classic Cadbury posters as part…
Cadbury dives into archives to help dementia sufferers
Cadbury and Alzheimer’s Research UK have joined forces to distribute thousands of “Memory Bar Boxes” featuring iconic Dairy Milk packaging…
Winners take it all: Cadbury shows love to shopkeepers
Cadbury is launching an integrated campaign to promote ‘The Big Win Win’ promotion for the second consecutive year, as part…
Cadbury fuels daughter and dad love with new TV spot
Cadbury is aiming to lure consumers away from the January gym rush for a few minutes at least, to showcase…
VCCP lands IPA Effectiveness grand prix for Cadbury
VCCP has scooped one of the advertising industry’s top accolades, landing the IPA Effectiveness Awards grand prix for rebuilding Cadbury’s brand and…