Big audio ‘is dynamite in amplifying campaign spend’
Audio is among the most-profitable media for advertisers and delivers notably higher profit-ROI than the all-media average, both short-term and…
radio
VCCP steers local talent for Green Flag national service
Green Flag, one of the UK’s leading breakdown providers, is aiming to showcase how its local experts get customers who…
Global drafts in chief to drive data and adtech overhaul
Media and entertainment giant Global, whose business stretches from commercial radio to outdoor advertising, is aiming to bolster its data,…
AA/WARC reaction: ‘Don’t leave it down to guess work’
New figures from this week’s Advertising Association/WARC Expenditure Report reveal the UK’s ad market recorded a 10.4% increase in investment…
Industry to prove its mettle in the face of Trump turmoil
The UK advertising market might be bracing itself for the fall out from US President Donald Trump’s new world order,…
Bauer completes acquisition of Clear Channel Europe
Bauer Media Group has completed its acquisition of Clear Channel Europe, in a move which will see the company add…
EE forced to pull the plug on ‘Clocking Off’ ad campaign
A major EE ad campaign, designed to show how its Wi-Fi 7 Smart Hub Pro and Smart WiFi Pro can…
EDF forced to pull plug on ‘zero bill’ solar electricity ad
Energy giant EDF has been forced to ditch a radio campaign which suggested that by signing up to its solar…
Stop, look and listen: ‘Audio ads are the one to watch’
Marketers are missing a trick by not including audio in their campaigns, with growing evidence to suggest that not only…
In pod we trust: Young prefer audio over social media
Podcasts have emerged as the new go-to medium for brand discovery, especially among younger audiences, with a new study suggesting…