Virgin Atlantic shot down over ‘sustainable fuel’ ad
Virgin Atlantic has had its wings clipped by the advertising watchdog over a radio ad which claimed that sustainable aviation…
radio
Bellwether Q2: Can election bounce bring blue skies?
This week’s IPA Bellwether Report reveals total UK marketing budgets have been revised upwards by the strongest rate in over…
Direct marketing up again in ‘vim and vigour’ Bellwether
UK companies upwardly revised their marketing budgets at the strongest rate in over a decade, and to the second highest…
You muppets! Brands shun regions for Estuary English
Brand owners risk alienating huge swathes of the UK population by shunning regional accents in their radio and podcast advertising,…
Nationwide ‘greedy banker’ ads end up on the scrapheap
Nationwide Building Society’s “tongue in cheek” ad campaign starring actor Dominic West as the greedy and unsympathetic head of a…
New ad blitz demands end to rehab postcode lottery
A major new outdoor and digital radio campaign is calling for an end to the postcode lottery for NHS rehabilitation…
Adspend hits £34.8bn despite tarnished golden quarter
The UK’s ad market defied a major slowdown in the second half of 2022 – including a disastrous golden quarter…
TV and radio chiefs back Bill to level media playing field
Commercial TV and radio bosses have welcomed Government plans to give the UK’s biggest broadcasters new privileges and freedoms to…
Center Parcs jumps into bed with Global for new blitz
Short-break provider Center Parcs has launched a partnership with commercial radio station Heart for a four-month campaign aimed at boosting…
The Specialist Works nets Lily’s Kitchen pet food blitz
Independent media agency The Specialist Works has been appointed by pet food brand Lily’s Kitchen to lead an OOH campaign…