Bauer completes acquisition of Clear Channel Europe
Bauer Media Group has completed its acquisition of Clear Channel Europe, in a move which will see the company add…
radio
EE forced to pull the plug on ‘Clocking Off’ ad campaign
A major EE ad campaign, designed to show how its Wi-Fi 7 Smart Hub Pro and Smart WiFi Pro can…
EDF forced to pull plug on ‘zero bill’ solar electricity ad
Energy giant EDF has been forced to ditch a radio campaign which suggested that by signing up to its solar…
Stop, look and listen: ‘Audio ads are the one to watch’
Marketers are missing a trick by not including audio in their campaigns, with growing evidence to suggest that not only…
In pod we trust: Young prefer audio over social media
Podcasts have emerged as the new go-to medium for brand discovery, especially among younger audiences, with a new study suggesting…
Virgin Atlantic shot down over ‘sustainable fuel’ ad
Virgin Atlantic has had its wings clipped by the advertising watchdog over a radio ad which claimed that sustainable aviation…
Bellwether Q2: Can election bounce bring blue skies?
This week’s IPA Bellwether Report reveals total UK marketing budgets have been revised upwards by the strongest rate in over…
Direct marketing up again in ‘vim and vigour’ Bellwether
UK companies upwardly revised their marketing budgets at the strongest rate in over a decade, and to the second highest…
You muppets! Brands shun regions for Estuary English
Brand owners risk alienating huge swathes of the UK population by shunning regional accents in their radio and podcast advertising,…
Nationwide ‘greedy banker’ ads end up on the scrapheap
Nationwide Building Society’s “tongue in cheek” ad campaign starring actor Dominic West as the greedy and unsympathetic head of a…