Be more honest about digital or face axe, agencies told
The days when agencies could pull the wool over their clients’ eyes about the effectiveness of their digital marketing activity…
transparency
Transparency and trust ‘top trumps’ in data strategy
The Covid pandemic may have fuelled greater acceptance of the power of “data for good”, but when it comes to…
Govt backs blockchain plan to boost trust in online ads
The UK Government has made a major investment to tackle one of the biggest issues facing the digital advertising market…
Facebook fines pile up as Italians and Germans wade in
Germany has become the second EU country in as many days to whack Facebook with a fine for dodgy governance,…
Google hit for €50m as French issue first GDPR fine
The French data protection regulator has issued the first fine under GDPR, slapping Google with a €50m (£44m) penalty for…
Top brands ‘draw line in sand’ over online ad shambles
The world’s top brands – which just so happen to be the biggest online advertisers, too – have issued their…
Global brands commit to go beyond GDPR compliance
The World Federation of Advertisers – which represents the likes of Unilever, Mars, Shell and Danone – is launching an…
Data fears dominate in fresh call for adtech crackdown
In the same week that Unilever threatened an online ad boycott and Google finally launched its much-hyped ad blocking service,…
Lack of transparency piles pressure on programmatic
Fresh evidence has emerged of a crisis of confidence over programmatic buying among top marketers, with the vast majority (80%)…
Clients fear programmatic ads are wide open to abuse
Programmatic online advertising might be grabbing the lion’s share of marketing budgets but a combination of client naivety and agencies’…