Royal Mail tests new GDPR swerving direct mail scheme
Royal Mail has launched trials of a new direct mail scheme, which enables brand owners to tap into established targeting…
unaddressed mail
Door drops prove mettle as sector predicts GDPR boom
The door-drop industry fought off the widescale disruption to schedules caused by last year’s snap General Election – as well…
GDPR boost for direct mail: the media backlash begins
The British media might have escaped Leveson 2 but for the direct marketing industry there is simply no respite from…
Junk deluge irks Daily Mail – again
Royal Mail is reportedly planning a fivefold increase in revenue from unaddressed direct mail, according to Middle England’s bible, the…