Mike Cornwell has quit his role as chief executive of the Institute of Direct & Digital Marketing after two-and-a-half years to pursue new opportunities.
Cornwell succeeded the late Professor Derek Holder, who founded the IDM in 1987 and spearheaded the training body until he passed away in February 2013.
It was Holder who created the IDM Diploma in Direct Marketing; a qualification which is viewed as a ‘must-have’ for anyone in the direct and digital marketing industry, whether client, agency or supplier side.
Cornwall joined the IDM in October 2013, initially as interim chief executive, but took on the permanent role six months later. At the time of his appointment, he said: “I’m looking forward to leading the evolution of multi-channel learning that makes the IDM the only body approved to award digital qualifications, and therefore at the forefront of digital marketing training.”
According to his LinkedIn profile, he is now “available for interim leadership roles in digital, direct and data driven businesses – agency, vendor and client side”.
Cornwell started his career on the client-side in 1981 at American Express, where he became marketing manager for cards, staying for four years.
The names of the agencies and supplier firms he worked at afterwards would be more at home in an 1990s version of Campaign these days, as nearly all have either shut or been rebranded, including McCarthy Cosby Paul, Mardev, Rapier, O&M Direct, GGT Direct, TBWA GGT, Soup and Joshua G2.
Even McCann Relationship Marketing, the agency where he held his most recent commercial role before joining the IDM, has disappeared and been rebranded MRM Meteorite.
At the time of writing, the IDM had not responded to enquiries from DecisionMarketing about the future leadership of the organisation.
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