So, dear Foxy fans, I’m pleased to confirm that rumours of little ol’ Foxy’s demise have once again been exaggerated. After last week’s absence, apparently some of you thought I had been “quietly quitted” or – heaven forbid – forced out of the building with all my worldly goods in a box, Canary Wharf-stylee.
Well, fret not, they can’t get rid of me that easily. And, in the end, I had to come back as this week is another big one for the old soak – that’s the esteemed editor of this august online empire to you lot – as it is his “birthday week”.
NEARLY 100 YEARS OLD! (Well, his major organs are.) Quite how he has made it this far is apparently even beyond medical science but, let’s just say, as most of him is already pickled, they won’t have to worry too much about embalming him when the time comes.
Naturally, we are working hard on replacing him with AI, then at least we would be able to shut him down, but he keeps bouncing back for more.
As anyone who has even been out for lunch with him would have been able to tell you, if there weren’t all dead, my esteemed boss loves nothing more than tradition and he makes Grumpy Old Hector look cheery.
So, as is “normal” at this time of year, the Grand Birthday Week started with a gossip-fuelled lunchtime piss-up at Shoreham’s finest hostelries, including the fittingly named Piston Broke and The Duke of Wellington, where they serve some of the finest continental ales money can buy. Chi’ti Blonde anyone? Sadly, we’re still barred from The Bridge Inn after our 2023 Christmas night out. Their loss.
Anyway, next up was a gossip-fuelled curry at the Indian Cottage Tandoori (where else?) and then back to the office to fire off a few arsey emails before heading back out again. It’s hard work but someone’s got to do it.
And this year the old git actually managed to turn up, having cried off in 2025 with a spurious death rattle and pounding headache virus.
But, just as we were researching for the following day’s news (well, trying to steal all we could from other websites), up popped a load of links to something called “marketingmagazine.co.uk” which clicked straight through to Campaign Live. So, dear readers, maybe, just maybe, you read it here first…
Are Haymarket set to ditch the Marketing Week brand (that they bought for sixpence back in September last year) and resurrect their old Marketing title instead? Why else would these links suddenly appear. After all, they pulled the plug on Marketing years ago? Does anyone care?
Obviously, I couldn’t give a toss; as we all know, this amazing organ pumps out far superior content than anything Haymarket can produce, never mind the self-serving nonsense of our other lesser rivals…
But, hey, there might just be someone, somewhere who cares. Oh yeah, that boring old bloke from MoreAboutAdvertising, the site which claims to be the “alternative voice of advertising, marketing and media” but actually just slags everything and everyone off.
He’s got to be 75 if he’s day, seems to hate everything about today’s industry and keeps banging on about “wokeness”, all of which makes him even older, more tedious and more “irrelevant” than McKelvey himself, and, believe me, that takes some doing…
Foxy has ditched X but is still on Instagram, just don’t get too excited as she’s never there
