The Co-op is promoting how its funeral services offer a truly personalised experience in a new marketing campaign featuring TV, press, digital and outdoor executions.
Devised by Leo Burnett, the TV ad has been directed by the man behind The Full Monty Peter Cattaneo. Media is being handled by Rocket.
The Co-operative Funeralcare ad features a bereaved wife who is taken on a detour on the way to her husband’s funeral. It shows her passing along a bridge that looks down over his favourite fishing spot, where fellow fisherman bow to pay their respects.
The voiceover states: “A funeral is more than just flowers, cars and music, it’s about finding those personal touches.”
Co-operative Funeralcare head of marketing Lorinda Robinson, said: “The ad focuses on personalisation and our ability to deliver personal touches to make a funeral more memorable and respectful.
“The business has been a pioneer in TV advertising in the funeral industry and the new ad highlights how, as the UK’s leading funeral director; we ensure that every funeral we arrange is completely personal and unique.”
