Ogilvy nets Co-op DM and digital

OgilvyOne is understood to have scooped the Co-operative Group’s direct marketing and digital account – worth an estimated £3m – following a three-way pitch.
The review, handled by the AAR, saw OgilvyOne come out on top against Rapp and Bristol agency Indicia. Elvis pulled out of the pitch at an earlier stage.
OgilvyOne will work across all divisions of the group, including food, banking, insurance and funeral care.
It will also handle the Co-op Membership loyalty scheme, which was recently revamped so card-holders will now earn points on current accounts and insurance policies, as well as food and holiday purchases.
It is not known how the appointment will affect the relationships with its other agencies – it has previously used TDA, among others, on its direct marketing activity. Last year, TDA overhauled the Co-op’s new members strategy, as part of plans to increase the speed with which it engages them and improve awareness of all aspects of membership.
The group, known for it is ethical stance, is one of the few retailers to have escaped the horse meet scandal.
At the time, a group spokesman said: “Our results have shown that no products in the current batch of those being tested have been found to contain horse DNA.”