Carlsberg kicks off football blitz

Carlsberg is backing its sponsorship of the Barclays Premier League with a data-fuelled online initiative which aims to give fans the chance to win tickets to see their favourite teams.
The strategy is spearheaded by a new website, timetotakeyourseats.co.uk, devised by The Marketing Store, which picked up the business last month. It invites fans, wherever they are to get the Carlsberg in and get ready for the match, offering tickets for every Barclays Premier League fixture over the 10-week campaign.
The site, which is powered by real-time data, allows users to monitor which games and teams are proving the most popular with fans, helping them increase their chances of winning.
There is also a share button on the site, which allows users to share a link via any online platform. Fans who share a link with a friend will be rewarded with an additional entry to the prize draw.
The ‘Time To Take Your Seats’ campaign will run at point of sale in on and off trade venues and will be supported by a print campaign across national press. Carlsberg will run a weekly prize draw for each match and, in addition, will give away exclusive Carlsberg and Barclays Premier League merchandise.
The campaign will also be supported by LED perimeter advertising at selected matches.
Carlsberg UK senior brand manager Dharmesh Rana said: “We are giving true football fans more opportunity to see the game they love live in an interactive way.”

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