Expedia sexes up celebrity tweets

Online travel company Expedia is launching a Twitter campaign to support its TV advertising – and promote a new mobile app – which aims to turn seemingly mundane celebrity and user tweets into humorous ‘Travel Yourself Interesting’ messages.
The main #TYI drive kicked off over the weekend when Towie star Jessica Wright’s tweeted: “Can’t wait for tonight with the girls but hope this rain clears up! Birthday girl tomorrow.”
It was then sent to New York and turned into a ditty by The Naked Cowboy, which was turned into a short film and tweeted back to the celeb (click here to see the film).
The campaign, devised by Ogilvy & Mather, forms part of a series of ‘Travel Yourself Interesting’ tweets, that will be made into shareable content at locations across the globe. The content will feature the words of an “uninteresting” tweet transplanted into a more interesting setting in another country.
Ordinary tweeters will also be encouraged to hashtag their own dull tweets for a chance to win a luxury holiday to Abu Dhabi.
Expedia senior marketing director EMEA Andrew Warner said: “We will be taking people’s everyday humdrum tweets and transforming them into fun content just by placing them in a quirky new location.
“With almost instant content generation we are showing, directly and immediately, how rapidly you can transform the mundane to the marvellous through travel.  By linking this campaign with our new mobile app, we hope to inspire more people to seize the moment and start travelling their lives more interesting in just a few taps.”