Gatwick hunts firm for data insight

Gatwick Airport is seeking a data management company to create a single customer view (SCV) on passengers travelling through the airport, to better understand their behaviour and identify new growth opportunities.
The company has released an online tender for the project, for a supplier to provide data management services that support the “application of value-adding customer insight strategies”.
The contract will last a minimum of three years and firms have until March 10 to submit their information.
“Gatwick Airport is seeking to better understand its customers and use insight from passenger data to identify opportunities for growth,” the brief states. “The purpose of this project is to begin the process of creating a single source of customer data by creating a membership management system for a new passenger engagement programme.”
Publicis Chemistry handles the marketing account for Gatwick, after being appointed in 2012 to devise a number of campaigns to both business and consumer markets. The work promotes it as London’s airport of choice, with a focus on its expanding retail and restaurant offering.
Gatwick Airport has been ramping up its data investment in recent months, particularly through the use of cloud-based systems.
Gatwick recently said it was going to become the first airport to move its central operational database to the cloud as part of wider plans to consolidate its data centre operation and it is also seeking a supplier to provide it with a software-as-a-service identity management system.

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