Nectar blocks Fanny from loyalty card

Loyalty operator Nectar has been forced to apologise to Swedish teenager Fanny Carlsson and has pledged to review its practices after she was prevented from joining the scheme because its systems deemed her name too rude.
The woman, originally from Uddevalla in Sweden but who now lives in the UK, applied online for the Sainsbury’s Nectar card but was told her name was “not valid” when she tried to process the application.
Carlsson who, to be fair, did see the funny side of the decision, was forced to reapply using her middle name, Linnéa, instead and was then accepted.
However, the story has since gone viral after she tweeted a screen shot of the Sainsbury’s online application form.
The 19-year-old, who goes by the Twitter name @FannyCarlsson, told The Local: “Because I already knew what ‘Fanny’ meant before I moved to England, I have chosen to call myself Linnéa at work. It’s pretty much only when I talk to Swedes that I use my first name.”
She added: “My parents already knew I had had some problems with my name, so they’re mainly just happy they gave me a middle name that works better!”
But Aimia-owned Nectar, which manages Sainsbury’s scheme, said in a rather po-faced statement: “Like many companies we block a number of words on the Nectar website. We are sorry for the inconvenience caused to this particular customer and are reviewing this going forward.”