Sainsbury’s has revealed its new-look grocery website, designed to work better on mobile and tablet devices, as the retailer steps up its assault on the online shopping market.
Internet sales were one of the few positives of the company’s Chistmas figures – up 10% year on year – and the supermarket acknowledged that online and digital sales channels are “rapidly growing [in] importance”.
In recognition of this, Sainsbury’s recently promoted online boss Jon Rudoe to the board in the newly created role of digital and technology director. He recently claimed the retailer’s partnership with the Nectar loyalty scheme is driving more customers online.
Rudoe said that the site will update items that customers usually buy instore “much quicker than before”, and includes features, such as recipe and “inspiration” sections, that encourage customers to buy more online.
Customers using the new site will now be able to find items more easily with the introduction of filters, such as ‘favourites’, ‘special offers’, ‘new products’ and top brands.
“My team and I have paid particular attention to making sure the new site works well on tablet and mobile devices,” Rudoe added. “Much of our work has focused on improvements ‘behind the screen’, the new platform will allow us to build new functionality in the future that will make the shopping experience better, faster and more efficient for our customers and allow us to grow our online grocery sales.
“The feedback from customers about the new site has been positive, the site is holding up well and we’re excited to have made the site available to all our online customers,” said Rudoe.
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