Further proof the country has finally gone to the dogs
You people. This country. Yep, I’m afraid I’m on the rampage this week, with Britain going to the polls. But…
Articles by Charlie McKelvey
Marketers stuck in never-ending loop of transformation
Marketing transformation is no longer a project with an endpoint but a perpetual state of evolution for major global brands,…
The Guardian ‘The Whole Picture’: Fighting fake news
The Guardian might not be everyone’s cup of tea, but for many it is still the voice of reason in…
Rightmove unpacks ‘Glow’ to promote range of services
UK property platform Rightmove is launching a new integrated campaign, as part of a wider strategy to grow beyond property…
Nomad Foods appoints new CMO to drive Euro growth
Nomad Foods, the company behind Birds Eye, Findus, and Iglo, has appointed a new chief marketing officer, as part of…
Most travel influencers failing to disclose paid-for posts
The vast majority of travel influencers on social media are failing to disclose when their posts are paid for ads,…
Rapp UK promotes Cascarina to executive creative role
Rapp UK has appointed a new executive creative director to succeed Al Mackie, who left the agency in February, eight…
Sainsbury’s tech and data chief to steer future of ISBA
ISBA is banking on the tech and data-driven marketing skills of Sainsbury’s chief Mark Given to spearhead its strategy and help its…
Sofa Club appoints agency for digital marketing boost
Fashion-led settee retailer Sofa Club has appointed a new agency to lead its organic search strategy, as the fast-growing brand…
Anchor ‘absolutely buttered’ for Havas London ad debut
Arla Foods-owned butter brand Anchor is aiming to future-proof its place in an increasingly competitive dairy category, with a new…