Stressed marketers facing conflict at work and at home
Senior marketing professionals are not a happy bunch, with widespread high levels of stress and poor work-life balance leading to…
Indepth
Omnicom IPG deal inches closer as CMA clears ‘merger’
The merger/acquisition between Omnicom and IPG has cleared yet another hurdle after the UK’s Competition & Markets Authority cleared the…
Marketing ‘miserables’ urged to take an apprenticeship
Many marketers are desperate for a fresh start – but fears about being too old, reduced income, old-school thinking and…
Screen time: TV remains powerhouse for targeting Brits
UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, although TV remains a force to be…
Lawmakers urged to act on ‘severe’ failings of the ICO
UK and European lawmakers must take a long hard look at the record of the Information Commissioner’s Office, following “a…
AI is paying off but only for those who keep their nerve
Brand owners and their agencies may view AI as the “frenemy” – insisting they cannot survive without the tech even…
Women in tech ‘could unlock £3.5bn a year for the UK’
Britain’s aim of achieving global leadership in AI, digital infrastructure, and advanced innovation is being threatened by a broken career…
Bellwether reaction: Are one-to-one channels now king?
The IPA’s Bellwether Report, now in its 25th year, is one of the most hotly anticipated barometers of how the…
Direct marketing purrs like a Roller as adland splutters
UK marketing budgets witnessed a robust rebound in Q2 2025, according to the latest IPA Bellwether Report, reversing Q1’s decline,…
Indy agencies can take over the world but must act now
As the giants of the advertising and marketing world digest the Cannes Lions future-gazing, and get their heads around the…