CRM profits make it a ‘no brainer’
Investing in customer relationship management software is a “no brainer”, according to a new report examining the results of more…
News
M&S ad ‘too explicit’ for buses
A bus-side ad for Marks & Spencer lingerie, which pictured a woman on a bed with her legs apart, back…
Ikea overhauls loyalty mailshots
Ikea is revamping the welcome programme for new members of its loyalty scheme – Ikea Family – with a new…
Neighbourly delivery trials begin
Royal Mail is to begin trials this week of its controversial “Delivery to Neighbour” scheme, in which parcels will be…
Reader’s Digest prize draws blasted
Reader’s Digest has been accused of hoodwinking vulnerable, elderly customers into spending more money on its supplementary offers – such…
O2 awards DM business to Lida
Mobile giant O2 has handed its direct marketing account to Lida, bringing the curtain down on Archibald Ingall Stretton’s eight…
Mega Monday: £300k every minute
Online sales are expected to hit £424m over the course of today (Monday) – dubbed Mega Monday – with shoppers…
Brands face open data shake-up
The data watchdog is calling on consumers to suggest what data public bodies should make available to them, in a…
Pulse Group in double appointment
Pulse Group has expanded its client services team with the appointment of Julia Geis-Clements as account director and Laura Weightman…
DVLA data sale branded ‘scandal’
The DVLA has been accused of ‘scandalously’ selling the personal details of more than a million motorists to ‘dodgy characters’…