News




Whitaker takes Lloyd James role

Former DLG chief Jeremy Whitaker has been appointed by Lloyd James to spearhead the data company’s ambitious expansion plans. The…


McCann to ‘swoop on Meteorite’

McCann Worldgroup is reportedly in talks to buy independent direct marketing agency Meteorite and merge it with MRM London. Reports…


DMA shortlisted for BBC fightback

The DMA’s response to this summer’s Panorama episode entitled “Why hate junk mail?” has earned the trade body a place…




Virgin push offers TiVos and TVs

Virgin Media is embarking on a direct marketing retention campaign, offering long-term customers the likes of a free TiVo or…


Arrest sparks coupon confusion

The trade body which polices the £7bn sales promotion industry has admitted it is clueless over the legality of reusing…