News

Companies buying trademarked keywords for use on search engines to advertise rival services could be in breach of European law,…

The online grocery market might already be worth upwards of £5bn a year – accounting for 3% of the overall…

SABMiller, the company behind Foster’s, Peroni, and Coors Light, has revealed how a computer virus cost it over £7m after…

Brand owners will now be able to check the accuracy of customers’ mobile phone numbers at the touch of a…

Complaints that a responsive TV ad for the Battlefield 3 video game, featuring scenes of large guns, rocket fire and…

BSkyB’s customer intelligence unit, Sky IQ, has launched a suite of new marketing services and signed a strategic partnership with…

Social media marketing may have been adopted by nearly all businesses but the vast majority are in danger of blowing…

A rogue postie has been handed a six-month suspended sentence for burning thousands of items of direct mail – including…

The direct marketing industry has paid tribute to former Grattan chief Gordon Brown – a key figure in the launch…