WPN wins ActionAid sponsor brief
Watson Phillips Norman has strengthened its relationship with anti-poverty charity ActionAid by picking up the child sponsorship brief. The charity…
News
‘Schoolboy error’ halts Virgin push
A Virgin Media direct mail campaign has been grounded after a “schoolboy error” triggered a successful challenge by rival Sky…
Slade exits Saatchi to go it alone
Saatchi X planning chief Philip Slade – the man known just as much for his flamboyant suits as his industry…
‘Half online donors abandon cart’
Charities are missing out on millions of pounds’ worth of potential donations, with nearly half of supporters who visit a…
Brands ditch offshore call centres
A double-whammy of security fears and customer dissatisfaction are forcing brand owners to abandon offshore contact centres, according to a…
Opt-out under fire in new Defra deal
A revamp of the direct mail opt-out – designed to simplify the process – has been criticised by industry sources,…
Brands offered 20m-name email file
Brand owners are being offered the chance to tap into what is claimed to be one of the biggest and…
ASA probes Health Lottery moans
The Health Lottery is facing an Advertising Standards Authority investigation over complaints that it has misled players with ads dressed…
Google overhauls TV ad scheme
Google has tweaked its TV advertising scheme to allow advertisers to adjust their ads based on the online search trend….
Npower hit by £2m complaints fine
Energy provider Npower has been fined £2m by regulator Ofgem for failing to deal with hundreds of customer complaints. The…